What we’re building and why, plus straight talk on owning your audience instead of renting it. Written for DJs and producers by people who’ve watched a platform pull the floor out before.
SoundCloud quietly killed forced-engagement download gates and a lot of artists watched their reach evaporate overnight. Here is the lesson we took from that, and the thing we built instead.
4 min read
ReadYour follower count belongs to the platform. Your email list belongs to you. Here is how to tell the difference, and why it decides whether your audience survives the next algorithm change.
4 min read
Some gate actions we can truly verify. Some we can only ask a fan to confirm. We refuse to dress one up as the other — here is exactly where the line sits and why it matters for your data.
5 min read
We don’t have a separate mailing list to sell you on — the same account that runs your gates is where product news shows up. Start one and you’re in.